Helm is connected to several leading programmatic video providers, including DirecTV, AT&T U-Verse, Hulu, and Sling. And because learnings within the system are portable across marketing channels and campaigns, advertisers can apply proven buying models and audiences to their video buys in ways not possible in other platforms.
The programmatic video technology built into Helm allows advertisers to leverage the expressive energy of video with the precision of programmatic to deliver attention-grabbing units to receptive audiences at scale.
Helm is connected to premium instream, connected TV, livestream, addressable TV, and outstream video supply, totaling over 16 billion impressions per day across 600 global publishers.
Because the video-buying technology is connected to Audience Composer, advertisers are able to build and target audiences based on proven, in-market behaviors, rather than surveys— resulting in better engagement and efficiency than traditional, persona-based targeting.