GlassBox is a groundbreaking RTB technology that puts the power of custom programmatic media buying in the hands of cutting-edge brands. Rather than relying on a one-size-fits-all, black box bid algorithm in a DSP, GlassBox allows in-house trading teams to build custom buying models for specific initiatives and products, providing a level of precision and efficiency that traditional DSPs can't match.
GlassBox is the leading edge of flexibility and transparency in ad tech. The back-end is a powerful machine learning cluster that scores audiences, DMAs, and publishers daily and pushes them to the model-building UI.
The UI provides a streamlined workflow to build custom RTB models, targeting only the users and impressions that are driving results with video, connected TV, HTML5, and banner ad units that have been tested in the Helm Creative Lab.
In the not-to-distant future, most advertising will be purchased programmatically. Brands are realizing that using programmatic decisioning to decide which audiences to target and which impressions to buy provides a level of precision and efficiency that traditional media can't match.
Not only is GlassBox a powerful system for developing custom RTB models, it is also a learning tool that helps advertisers understand what is going on under the hood in their programmatic buys in ways not possible with typical DSPs.
