The Helm Creative Performance Lab provides actionable data views to quickly identify which ads and messages are influencing customers and which aren't so advertisers can stop wasting money on inneffective units and focus effort behind messages and themes that connect with target audiences.
It's often difficult to say whether or not a creative unit is effective on the basis of only one performance dimension (clicks, views, visits, purchases...)
The creative performance grid built into Helm allows users to view creative performance in multiple dimensions to provide a more complete picture of which units are driving actions and which aren't.
Quickly attach your most effective ad creative to your most predictive buying models
The only way to be truly confident in your creative direction is to test different messages, layouts, and formats and see what rises to the top, but the level of effort involved in this approach is prohibitive.
To enable more systematic creative production and testing, we've developed technology that quickly surfaces the attributes of effective ads and provides creative teams with market-tested insights into what consumers will respond to.