Performance marketing organizations need a way to accurately measure the bottom-line business impact of their campaigns. The problem with the tracking systems built into other media management tools is that they don't account for the influence of other marketing channels on sales.
Helm Console fractionalizes credit for conversions across channels and brand interactions by calculating the likelihood that a conversion would have taken place if a given impression or event was removed from the user's path to purchase—reducing issues with double-counting and providing a true measure of media effectiveness
Not only does Helm provide an advanced multi-touch attribution system, we've also developed a media mix modeling component that provides weekly view of sales lift by marketing channel that accounts for the influence of channels that cannot be measured directly at the event-level including TV, radio, outdoor, promotions, Facebook, and Instagram.
Advanced attribution intelligence pushed directly to the media budget manager
For many companies, their multi-touch attribution platform is the most advanced machine learning system in their marketing technology stack. The problem with an attribution system as a standalone component is that it only makes marketing more effective when a person takes the time to interpret the reports and translate them into budget adjustments.
The attribution system built into Helm closes the loop between the machine learning that answers the question, "what is working" and the systems that translate these findings into the media buying strategy directly.