Helm Console is a control center built to manage, measure, and optimize a cross-channel, programmatic media program. The platform empowers enterprise brands with the technology to identify audiences, test ad creative, and deliver targeted media using custom buying models across display, connected TV, native, social, and addressable TV.
The Helm platform is a new class of ad tech—developed to solve the three most fundamental challenges in advertising:
The demand side platform built into Helm allows enterprise media buyers to quickly identify performance factors and assemble custom programmatic RTB models in minutes.
Helm provides advanced attribution to help marketers understand the influence of each brand interaction in a user's path to purchase.
If you're not using your best programmatic buying models and audiences in connected TV, OTT, and addressable TV, you're doing it wrong. Helm uses intelligence gained across all campaigns to deliver engaging video units to receptive audiences at scale.
Helm Console interactive creative analysis dashboards to help marketers manage creative experiments and systematically identify creative performance factors.
Unlike DMPs offered by leading providers, Helm users are able to leverage advanced data science models to build audiences, rather than simple classifications. Helm also takes the guesswork out of deciding which audiences should be attached to new campaigns.
Helm's streamlined, assisted onboarding process overcomes the biggest blocker to launching a CDP—demands on your internal resources.
